Current Issue

Influencers Marketing: A Dart on the Psychology of Consumers Through Social Media

Dr. Mani Tyagi Dr. Saji Geroge Dr. Dileep Kumar M. Dr. Cross Daneil


This chapter is designed to help marketers broaden their horizons to attract customers through influencer marketing. The literature incorporated in the chapterprovide information about consumer buying behaviour through inspiration from different people i.e., Influencers. The chapter followed qualitative investigation with the support of content analysis and systematic literature review. Protocol based questions were created around the following social media accounts: Facebook, Instagram, YouTube, Tiktok, Twitter, LinkedIn, and Quora. The information in this chapter will help marketers gain exposure on specific social media platforms based on the industry or market in which they operate or market. To reach the right consumers in the right places, it is critical to use the right platform. Understanding this aspect will help marketers generate leads by creating low-cost campaigns.



A Graphophonemic Study of English Open-Mid Central Long Vowel (/?:/) in Educated Nigerian English Accent

Mmaduabuchi Chika Ozim& Omotosho Moses Melefa, PhD


From a graphophonemic perspective, this study examined the status of English open-mid central long vowel /?:/ in Educated Nigerian English (ENEA). Lexical items with graphemes that correspond to /?:/ in British Received Pronunciation (RP) were systematically located in Longman Dictionary of Contemporary English, and the phonetic realizations of the graphemes in ENEA were identified and phonemically delineated. One hundred and five words were purposively selected and their articulations in the spoken section of International Corpus of English, Nigeria (ICE-Nigeria) formed the data for the study.Seven hundred and fifty educated Nigerians, from different ethnic regions, were also randomly selected to articulate some of the words not found in ICE-Nigeria. These were analysed acoustically and perceptually. Eight graphemes were found to correspond to /?:/ in RP within the selected items, and the participants realized six different sounds (/a, ?, ?, ?a, ia, o/) for the graphemes in those words. It was found that /?a/, /ia/, and /o/ have not been recognized in earlier studies, except in Jowitt’s (2019) study, which acknowledged /?a/. Based on this, it was concluded that graphophonemic studies could be effective in delineating the phonemic system of educated Nigerian English accent, as it will facilitate codification and standardization of the variety for the achievement of its end onormative stability.


The Effects of Diversification Strategy on Economic Growth in Nigeria

Olaoye Clement Olatunji, Adeniyi Adekunle


This paper examined the diversification strategy in Nigeria as a path to economy rebirth. Specifically, the paper dealt with the impact of diversification and determinants of economic growth in Nigeria. A survey design was adopted to gather secondary data for the study for the period of 1999-2021 on quarterly basis. Data sourced from CBN statistical Bulletin.  Both diagnostics tests of unit root and co-integration techniques and Vector Correction Mechanism were used to analysis the data collected for the study. The result obtained revealed that there was a substantial impact of diversification strategy on economic growth in Nigeria. It was found that government total investment on agriculture, mining and steel, Information Technology and credit to SMEs and non-productive sector of the economy were determinants of economic growth in Nigeria. It was concluded that serious diversification was needed to enhance Nigeria economy rebirth.


Empowering Indian Women Sanitary Workers: A Need for Awarness About Breast Cancer among Them

Moghal Roshni, Ajay. A, Kesav, Sriram Alagappan


Breast cancer (BC) poses a global health challenge, demanding proactive measures for prevention and early detection. While developed nations have made strides in reducing bc mortality, the same cannot be definitively claimed for developing countries like india. This article explores the heightened breast cancer risk among female sanitation workers, a predominantly affected workforce in hazardous conditions. Factors such as gender, age, obesity, and night shift work contribute to their increased vulnerability to breast cancer. Examining India's bc landscape reveals a 50% incidence surge over two decades, with a projected substantial increase in new cases. A concerning shift from cervical to breast cancer prevalence is noted, coupled with lower survival rates due to delayed treatment. The study elucidates bc detection methods, emphasizing breast self-examination's potential in resource-limited settings. Given limited infrastructure, the article underscores the need for comprehensive awareness programs tailored to sanitation workers.Introduction: In developed countries, breast cancer (BC) mortality has been significantly decreasing due contributions from developed treatment strategies, yet the incidence of the disease has been found to increase. Although this increase can be accounted by improvements in diagnostic technologies it can also be stated that there is a failure in implication of existing BC prevention maneuvers(1)(2). Despite being the leading cancer-related disease burden among women, it is also stated as a fact that bc will affect 1 in every 8 women by 85 years in high-GDP nations. It is a well-known fact that prevention is better than cure and in order to apply that into practise for bc we must make sure the awareness about the disease among women is in an adequate level. Bc development is influenced by both genetic and non-genetic factors. When compared, the non-genetic factors are easier to be kept in check to exercise maximum prevention for, let alone bc but, any disease. The non-genetic factors for bc are age, exposure to radiation, personal history of breast pathologies, high Body-mass index (BMI), exogenous usage of female hormones, alcohol, reproductive factors (shortened breast-feeding periods, low parity, late menopause and early menarche) and exposure to hazardous(carcinogenic) chemicals(3)(4)(5). The 4’d’s that describe the work of a sanitation worker are dangerous, dirty, drudgery and dehumanizing. In India, there are almost five million people whose work come under this category. These workers are exposed to various hazardous chemicals and toxic gases from the waste they handle despite having safety equipment that have a questionable quality(6). This is indicated by higher death rates among sanitation workers (9 in every 1000) when compared to general population (7 in every 1000) (7). Women sanitation workers are at a greater risk of exposure, when compared to men, since most of them are engaged in collection and waste segregation(8). The stats discussed about breast cancer were taken from studies conducted in developed countries. India being a developing country it would require much more efforts in prevention strategies than those of the developed countries. The fact that India is one of the leading countries in population should be taken into consideration when discussing the amount of waste handled by sanitation workers. It is found that most women in sanitation work environments are non-literate (9). This would mean that these people would fall short in the awareness level when it comes to a disease like breast cancer. Hence this article aims to emphasise the need for executing prevention and awareness programs about breast cancer among women sanitation workers.


Correlations the Interplanetary Characteristics and the Occurrence of Geomagnetic Large Storms

Pawan Kumar, Mahender Pal and Sham Singh


The research work intends to investigate the correlations and interaction between interplanetary characteristics and the occurrence of geomagnetic large significant storms. Using the Dst index hourly data, Kp and solar wind measurements from various satellites and review the chain of events that happened on March 17, 2015, December 20, 2015,September 8, 2017and August 26,2018 with Dst values of -234 nT,-155 nT,-124 nT and -175 nT, respectively. Strong magnetic storms are mostly caused by high-speed solar ejectors and too-fast coronal mass ejections, whereas there is a strong positive association between solar wind speed and solar wind proton density and AE indices. Furthermore, there is a strong positive correlation between SSN and F10.7 values, polar cap values, and proton densities. The results will advance our knowledge of space weather dynamics by offering insightful information on the connections between solar wind and disturbance features. The results will advance our knowledge of space weather dynamics by offering insightful information on the connections between solar wind and disturbance features.


Impact of Job Design on Employees Performance, The Moderating Role of Employee Commitment: A Qualitative Review

Amina Bello Taiwo Adewale Muritala (Ph.D) Hauwa Lamino Abubakar (Ph.D.) May Ifeoma Nwoye (Ph.D)


Job design is vital in improving job satisfaction and employee performance. A well-designed job provides an unbiased avenue for involvement and job satisfaction to an employee, which encourages higher perform. Job design has remained an important subject of research due to the important role it plays towards improving organizational and employee effectiveness. A well-designed job, according to Hackman and Oldham’s (1976) aligns with five key identified core job characteristics namely: skill variety, task identity, task significance, autonomy and feedback. This study is based on qualitative technique which examined the impact of job design on employee performance. With a focus on the enhancing the various characteristics of job design to improve employees performance based on a well implemented job roles and task variety, the research has reviewed thematic evidence from 20 previous conceptual frameworks to show the construct of job design by the various elements of job rotation, job enrichment and job enlargement and their positive impact on employee performance.


Personal Laws Affecting the Basic Human Rights of the Transgender Persons in India A Birds Eye view

Subhashree S Sen, Madhubrata Mohanty


Problem: The transgenders are the most heedless group of persons since ages or we can say society consider them to be the invisible gender who, though exist but their existence is equivalent to non-existence as their legal rights are not being protected under the legislation absolutely. This article is going to discuss the existence of the transgenders with their different variations and their inclusion in the society via the implementation proper legislations ensuring their basic human rights. Nevertheless, India has passed the law in the year 2019 for the protection of transgender persons, which is beyond inadequacy. While studying the provision under the Act, the government need to work on the untouched area i.e., marriage, inheritance, and adoption under the personal laws. The Supreme Court in NALSA Case had directed for the recognition of ‘Hijras’ and other transgenders as ‘third gender’ and denial of the same shall be violative Article 14 and 21 of the Constitution of India. But that’s not sufficient for their actual consideration. Society will consider their existence, only if the government and judiciary go beyond the constitutional rights i.e., rights under different substantive laws and personal laws. This paper will also work on the types third gender that exist in Indian society beside the only existence of the famously know ‘Hijras’ who reside at separate location in different areas forming their own community at large and to find out their prime source for survival. Importantly, focusing on marriage inheritance, and adoption rights for transgender persons under the personal laws in India. Methods: The study has adopted both qualitative & quantitative way of data collection in the form of questionnaires, where the estimated sample size is approximately 45 respondents selected from random samplings technique. Findings: The results shows that majority of people agree to the point that the basic human rights of transgender person is violated and denied. Also, the findings shows that the transgender persons should be given the rights under the personal laws without discrimination. Conclusion: Concluding this paper, the transgender persons shall have the recognition of their rights except employment and education opportunities. A persons’ gender identity shall not be the anyway a reason for discrimination with regards to basic human rights. The legislative and the judiciary needs to look upon the present situations of the transgender persons.


Tackling Hate Speech on Refugees and Migrants in Nigeria: What can the Media do?

Etumnu Emeka Williams, Okpongkpong Grace Imaikop, Oladele Victor Inioluwa, Ukpong Edikan Nseobong


The goal of this study was to examine the extent to which the media plays a role in tackling the issue of hate speech against refugees and migrants and the ways in which the media can effectively tackle it in Nigeria. The agenda-setting was used as theoretical foundation. A structured questionnaire was used by the researchers as the tool for their descriptive survey investigation, with 180 journalists as the population of the study. The results showed that the media plays a role in tackling the issue of hate speech against refugees and migrants in Nigeria, as 100% of the respondents confirmed. Regarding the extent, 54.3% of them revealed that the media plays a role in tackling the issue of hate speech against refugees and migrants to a moderate extent. Further results showed that the media can effectively tackle the issue of hate speech against refugees and migrants in certain ways as identified in the study. The theoretical, practical, and policy implications of this study have been stated in this study.


The Relationship Between Group Dynamics with Socio Economic and Socio Psychological Characteristics of Women Self-Help Groups in Debre Birhan, Ethiopia

Nebeyu Yohannes Wassie, Daniel Tefera Abebe (Ph.D.)


Problem: Self Help Group (SHG) is a small voluntary association established by 15-20 disadvantaged women from the same socioeconomic background to solve their common socioeconomic problems. Like other groups, the formation, development, operations, structures, and processes of SHGs are the function of group dynamics. Group Dynamics Effectiveness (GDE) of self-help groups is relatively well explored in Asian countries, mainly in India. In Ethiopia, studies on self-help groups are mainly on the challenges of self-help groups and their role in women's empowerment. Hence, there is no available research and literature in the Ethiopian context that informs self-help group dynamics. To that effect, this study aimed to address the critical research gap in understanding self-help group dynamics; whether there is a relationship between members’ socio-economic, extension contact, social participation, and attitude with group dynamics and the extent to which these variables predict self-help group dynamics in the Ethiopian context. Methods: a correlational design was applied. A total of 372 SHG members were selected through simple random sampling. Correlation coefficient and multiple regression were the main data analysis methods. Normality, outliers, and multicollinearity assumptions were assessed and met. Findings: The four predictors (attitude, social participation, socioeconomic profile, and extension contact) significantly predicted and explained 59.3% of the variance in self-help group dynamics effectiveness. Attitude was the strongest predictor (β = .512, p < .001) & uniquely explained 18.5% of the variance in group dynamics effectiveness, while socioeconomic profile of self-help group members was the least predictor (β = .106, P < .005) with 0.5% of unique contribution in the explanation of group dynamics effectiveness. Conclusion: The majority of respondents perceived the group dynamics of their self-help group as moderately to highly effective. This suggests that the SHGs were generally functioning well, but there could be room for improvement in group dynamics effectiveness. A proactive attitude towards the self-help group and its members on the one hand and the degree and frequency of exposure of SHG members to extension contacts have significantly contributed to the effectiveness of self-help group dynamics. The study's findings indicate that the function and potential universalities of self-help group dynamics may extend beyond regional borders, with similarities found in studies in Asia, specifically Indian studies.


Bio inspired Synthesis of Silver Nanoparticles from Terminalia Chebula Leaves Extract and Evaluation of their Antibacterial Activity

Mandheer Kaur , Deepak Sharma, Chaitnyajit Singh, Palki Sahib Kaur


Metallic nanoparticles have unique properties that make them an effective medication delivery mechanism. Their shape, size, particle distribution, and volume to surface area ratio set them apart from other compounds and elements. Recently, there has been a significant focus on the potential antibacterial and therapeutic properties of metallic nanoparticles. This paper presents a methodology for the production of silver nanoparticles (TC_AgNPs) by a green approach, utilising an aqueous extract derived from the leaves of Terminalia chebula (T. chebula). The extract serves the dual purpose of reducing and stabilising the nanoparticles. The confirmation of TC_AgNPs synthesis was achieved by the observation of a brownish-yellow colour, and this was afterwards corroborated by using UV-Visible spectroscopy. The spectroscopic analysis indicated the presence of a single absorption peak at a wavelength of 420 nm. The synthesised TC_AgNPs were subjected to ATR analysis in order to identify the functional groups present on the surface. Additionally, zeta analysis was performed to quantify the particle size and distribution. The extract of T. chebula leaves was subjected to screening for a range of phytochemicals, including flavonoids, alkaloids, terpenoids, amides, and aldehydes. The study of zeta values indicated that the mean size of TC-AgNPs was 58.12 nm, with a zeta potential of -30.2 mV, suggesting a favourable level of stability. The antibacterial investigation demonstrated the efficacy of TC-AgNPs against both Gram-negative Escherichia coli MTCC 452 and Gram-positive Staphylococcus aureus MTCC 737. The determination of the minimum inhibitory concentration (MIC) was conducted in order to evaluate the efficacy of TC-AgNPs. Overall, our findings demonstrate the eco-friendly synthesis of TC-AgNPs with remarkable antibacterial activity, making them a promising candidate for further development as a therapeutic agent.


Immune Mediated Sensory Axonal Polyneuropathy and Elevated Prostate Specific Antigen Levels in A 74 Year Old Man

Mr. B. Vignesh , Dr. T.M. Vijaykumar (Ph.D).


Sensory neuronopathies constitute a specific subgroup of peripheral neuropathies characterized by primary and selective dorsal root ganglia neuronal destruction. In immune-mediated Sensory neuronopathies, most available data support the concept of direct inflammatory damage to dorsal root ganglia neurons mediated by CD8 T lymphocytes. Large myelinated fibers that convey sense position and vibration are predominantly damaged in Sensory neuronopathies, leads to gait ataxia and widespread arreflexia. Nerve conduction studies are the most useful tests in the evaluation of suspected Sensory neuronopathies. Nerve conduction studies classically show a sensory neuropathy without a distal worsening gradient towards the legs. Sensory nerve conduction studies reveal widespread reduction of sensory action potential amplitudes combined with normal conduction velocity. Here, we describe a clinical case of 74-year-old man, presented with both immune mediated sensory axonal polyneuropathy and elevated prostate specific antigen levels.


The Earning Per Share (EPS) Illusion: Rethinking Financial Performance Metrics in Ethiopian Banking

Ratinder Kaur & Endalkachew Mulugeta


This study critically evaluates the use of Earnings per Share (EPS) as a financial performance metric in Ethiopian banks. It addresses EPS's limitations, particularly during share-related activities like splits and buybacks, which can distort financial health representations. The study proposes alternative metrics for more accurate financial assessment and suggests improvements in reporting practices. It combines qualitative and quantitative methods, analyzing data from Ethiopian banks post-International Financial Reporting Standards implementation. The findings reveal that while EPS is a key metric, its sole use can be misleading, necessitating a broader approach to evaluating bank performance. The study recommends adopting broader financial metrics beyond EPS in Ethiopian banking, focusing on metrics that holistically assess efficiency, effectiveness, and overall financial performance. This approach aims to provide a more comprehensive understanding of a bank's financial health, moving beyond the limitations of EPS.


Efficient Forecast of Chronic Kidney Disease using Gradient Boosting Classifier .

Dr. Abdul Majid, Shubhi Srivastava, DeviPrasad Mishra, Debashis Dev Misra, Veeresha R K, Dr G Sambasiva Rao


Because of its fast-increasing prevalence, chronic kidney disease (CKD) is soon becoming a serious worry for the general public's health. This study's objective is to determine whether or whether machine learning methods are useful in the process of developing CRFs for chronic kidney disease (CKD) using the restricted number of clinical characteristics that are currently accessible. It has been determined via the use of several statistical procedures, including the analysis of variance, the Pearson correlation, and the Cramer's V test, that some features may be eliminated. For the purposes of training and evaluating logistic regression, support vector machines (SVMs), random forests, and gradient boosting, ten-fold cross-validation was used. When we use the Gradient Boosting classifier, we can get an accuracy of 99.1 percent using the F1-measure. In addition, we concluded that hemoglobin is a more reliable indicator of chronic kidney disease (CKD) than either random forest or gradient boosting. In conclusion, when compared to previous research, our results are among the most significant even though we have only accomplished a smaller number of characteristics so far. Because of this, the total cost of diagnosing CKD with all three tests is just $26.65. The rapidly increasing prevalence of chronic kidney disease (CKD) makes it a significant problem for the public's health. Throughout the course of this investigation, we want to test several machine learning algorithms to determine the extent to which they can diagnose chronic kidney disease based on a restricted number of clinical characteristics. Several statistical tests, including the ANOVA, the Pearson's correlation, and the Cramer's V test, have been carried out to get rid of features that aren't essential.


Emotional Agility: Exploring Experts Perspective

Princy Roslin & Dr. Ridhima Shukla


The concept of emotional agility is novel in the field of psychology. It is potentially an evolving concept and construct where its applicability is proved in the literature by the ground breaking work of Susan David. But driving deep into the literature it is proven that the clarity of the construct is seriously lacking, which is addressed in the current study, by using a qualitative approach, with the experts who have contributed in the field with similar terminology at an international level, and the study concludes with the three overarching themes which concludes the conceptualization of emotional agility, the pre-requisite and application of emotional agility from the view of experts. Thus, the study concludes emotional agility is a protective factor in the era of technology, and huddles to navigate better the concerns related to mental health and promote holistic wellbeing of the individuals.


Exploring the Musical Heritage of Kashmir: A Study of the Regions Stringed Instruments

Ishtaiq Ahmad Raina, Dr. Lata , Asif Farooq, Sumina Sidiq, Salik Nazir


Music has emerged as an outstanding form of artistic expression throughout the human history. In other words, we can say music serves as a medium for conveying emotions, thoughts, and cultural values. Among the vast array of musical traditions that have emerged across the globe, the musical heritage of Kashmir stands out as particularly noteworthy. Central to this musical heritage is a diverse collection of stringed instruments, each possessing its unique tonal qualities, playing techniques, and cultural significance. Among all the stringed instruments Santoor is the primary instrument which is considered to be a complex and intricate instrument. The Santoor is composed of no less than one hundred strings. Additionally, the Saz-i-Kashmir, a bowed instrument of great nuance and complexity, represents another integral component of the region's musical heritage. The Sehtar, a stringed instrument of remarkable versatility and depth of sound, serves as yet another key element of the Kashmiri musical tradition. Other prominent instruments include the Sarang, a miniature bowed instrument that is both elegant and refined, and the Rabab, a plectrum instrument of great power and expressiveness. This paper will focus on an in-depth study of the different stringed musical instruments used by the Kashmiri people. A classification of musical instruments and their methods of manufacture are also discussed herein.


The Study on Sense of Calling And its Challenges among Priests and Nuns through Qualitative Lens

Litty George , Dr Ridhima Shukla


Introduction: A study to explore the thought patterns and perceptions of priests and nuns that help them to sustain in religious life. This study aimed to gain a deeper understanding of the factors that contribute to the sense of calling and the challenges that priests and nuns may encounter in their daily lives. Methods and measures: Data was collected from seven priests and seven nuns until saturation was reached.  The data was analyzed using Braun and Clarke's (2006) techniques of thematic analysis. Results: The findings revealed that the following themes- Divine Calling and Service, Simplicity and Relinquishment,  Spiritual Fulfillment, Integration and identity, Self-Growth and Support, Inspirational Figures and Healing, Faith, Resilience, and Balance, Trust in Providence and Divine Guidance play a significant role in the lives of the respondents. Conclusion: The findings of the present study put forth the challenges faced and how these are addressed by the priests and nuns while discharging their duties wholeheartedly.


Screening of Bioactive Phytocompounds in the Leaf of Coldenia procumbens Using Biochemical, FTIR and GCMS Analysis

Rajendiran Priyanka & Muthiah Chandran


Coldenia procumbens is a prominent medicinal plant used to treat several symptoms connected to sexually transmitted diseases in humans. Ancient Tamil literature contains abundant documentation on this subject. Rural siddha medical practitioners still utilise the Coldenia procumbens plant, relying on ancient literature and traditional knowledge, as an ingredient in various formulations to treat various sexually transmitted illnesses in humans. Hence, the present study has been programmed to Tidentify potential bioactive chemicals that may be used to treat different human ailments. This study included qualitative, quantitative, FTIR, and GCMS studies on the leaf of methanol extract from Coldenia procumbens. The leaf powder of Coldenia procumbens was subjected to maceration in ethanol and methanol, revealing a significant abundance of phenol, flavonoids, saponins, tannin, alkaloids, and a restricted quantity of terpenoids. The phenol content was quantitatively analysed and found to be 0.84±0.07mg GAE/g dry extract. The tannin content was determined to be 0.72±0.06 mg TAE/g dry extract. The alkaloid content was measured as 0.43±0.02mg/ATE/g dry extract. Lastly, the flavonoid content was determined to be 0.73±0.058 mg CHE equivalent/g dry extract. Analysed using FTIR, the methanolic leaf extract of Coldenia procumbens revealed the presence of nine bioactive compounds. The compounds mentioned consist of alkane, sulfonamide, aromatic ester, vinyl ether, sulfoxide, carboxylic acids, aromatics, alkenes, and halocompounds. The compounds were identified by detecting characteristic peaks at specific wavelengths: 2925.48 cm-1 (C-H stretching), 2853.17 cm-1 (C-H stretching), 1460.81 cm-1 (C-H bending), 1380.78 cm-1 (C-H bending), 1629.55 cm-1 and 717 cm-1 (C=C bending), 1709.59 cm-1 (C=O stretching), 3412.42 cm-1 (O-H stretching with hydrogen bonding), and 1087.66 cm-1 (C-O stretching). The ethanolic leaf extract of Coldenia procumbens was analysed using GCMS, which revealed the presence of seven bio-active phytocompounds. The identified compounds include 6-Octadecenoic Acid, (Z)-(27%), Ethyl Oleate (22%), 9-Borabicyclo[3.3.1]Nonane, 9-Decyl-(18%), N-Propionyl-D-Glucosamine (18%), N-Hexadecanoic Acid (9%), Heptanoic Acid, 2,6-Dimethyl-, Methyl Ester (4%), Trans-4-T-Pentylcyclohexanol (1%), and 2,5,8-Triphenyl Benzotristriazole (1%). The compounds were retained for the following durations: 17.970, 18.015, 19.136, 19.576, 19.626, 19.716, 27.064, and 19.841, respectively.



Re thinking Gender Portrayal through Language: An In depth Analysis of Advertisements Featuring Chatha Puja

Akanksha Yadav, Shubham Pathak ,Dr. Vinita Chandra


This study delves into the interplay between gender dynamics and language by examining product advertisements showcasing Chatha Puja and associated cultural narratives. By scrutinising linguistic nuances, gender portrayals, and narrative structures within these advertisements, the research aims to decipher societal constructs and representations of gender roles embedded in the cultural celebration of Chatha Puja. The integrated approach of Discourse and Thematic analysis explores how language perpetuates or challenges traditional gender norms, offering insights into the broader socio-cultural context. The portrayal of the nurturing traditions of women and the transformation in male roles depicted in these advertisements signifies a departure from conventional gender norms within the context of the cultural celebration. Empowered women, portrayed as cultural stewards, occupy central roles in these advertisements, symbolising a harmonious fusion of tradition and modernity. The emotional connection between place and identity through language emerges as a poignant thematic thread, underscoring the impact of linguistic choices on shaping perceptions of identity and fostering a deep-seated emotional bond with the cultural celebration. Also, the portrayal of urban-rural dynamics in these advertisements celebrates the diversity within the celebration, acknowledging and appreciating differences and similarities across various societal contexts. This work could be further extended to explore the interplay between similar cultural celebrations or festivals, advertising strategies, and the ever-evolving dynamics of gender.


Dyslipidemia and its Correlation with Glycated Hemoglobin Levels in Type 2 Diabetes Mellitus: Unraveling the Intricate Relationship for Comprehensive Patient Management

Vikas Tiwari, Abhishek Sharma, Jaishree Karnwal Tiwari, Mohd Afzal, Khushi,


Background: Diabetes Mellitus features chronic hyperglycemia from insulin secretion or action defects, often leading to dyslipidemia. Type 2 diabetes sufferers are prone to dyslipidemia, a key cardiovascular risk. Glycated hemoglobin reflects glycemic control, disease progression, and complications in diabetes patients. Aim of the study: To evaluate the level of HbA1c and lipid profile in type 2 diabetes patients & find out the correlation between HbA1c and lipid profile parameters in type 2 diabetic patients. Material & Methods: In a correlational cross-sectional study, 150 type 2 diabetic patients at tertiary care hospital assessed between April and August 2022. HbA1c, fasting blood glucose, and lipid profiles were measured after overnight fasting. Pearson's correlation tested HbA1c's link to lipid profile components. Results: Mean levels of fasting blood glucose, glycated hemoglobin, triglycerides, high-density lipoprotein-cholesterol, and very low-density lipoprotein-cholesterol were similar in males and females. However, females exhibited significantly higher TC (p=0.031) and LDL-C (p=0.018) than males among type 2 diabetes patients. HbA1c strongly correlated with FBG (r=0.684), and glycated hemoglobin displayed a notable positive correlation with total cholesterol (r=0.174). Conclusion: Notably, HbA1c's positive correlation with lipid profiles, particularly TC, implies its potential as a predictor for dyslipidemia alongside glycemic control.


Hybrid Deep Learning for Enhanced Mammographic Classification: A Resnet50 and Alexnet Fusion Approach

Jannatul Afroj Akhi, Dr Jishan-E-Giti, Prof. Dr. Kazi Khairul Islam, Md Atiqur Rahman


Breast cancer remains a significant global health challenge, especially among women, underscoring the urgent need for advanced diagnostic and prognostic methods. This study explores the capabilities of deep learning (DL) models in classifying mammographic images to aid in the prognosis of breast cancer. Focusing on ResNet50, AlexNet, and a novel hybrid deep learning model, we leveraged the Digital Database for Screening Mammography (DDSM) and its refined variant for model development and evaluation. Our goal was to accurately categorize mammographic images into normal, benign, and malignant classes. Our findings reveal that all examined deep learning architectures exhibited impressive performance on the test set. The ResNet50 model demonstrated a high validation accuracy of 96.23%, while the AlexNet achieved 95.99%. Notably, our hybrid deep learning model outperformed these with an accuracy of 97.23%, showcasing its potential in enhancing the accuracy of breast cancer prognosis. These results suggest that deep learning networks, particularly advanced models like our hybrid model, are effective in identifying mammographic images, which could significantly improve the accuracy of breast cancer prognosis. However, these findings also highlight the necessity for ongoing research. Future studies should aim to further refine these models, possibly through the utilization of larger and more varied datasets, and explore their applicability in clinical environments.



Sustainable Utilization of Pomegranate Peel in the Development of Value Added Products to Enhance Micronutrients and Antioxidant Activity

Nagadarshini P, Bhavana MS, Netravati Hiremath, Syeda Farha S, and Veena BM


: Pomegranate peel powder has gained increasing attention in recent years due to its rich content of bioactive compounds, including polyphenols and antioxidants. The incorporation of pomegranate peel powder into different food products has been studied for its potential to enhance both nutritional value and health benefits. The present study, examined sensory characteristics, nutrient composition and antioxidant activity of products developed with the incorporation of pomegranate peel powder (PPP). Cookies and crackers were developed by incorporating pomegranate peel powder at different levels (2%, 5%, and 6%) and subjected to acceptability using 9-point hedonic scale. Furthermore, the best accepted variation was analysed for nutrient composition, phenolic content and total antioxidant activity using standard methods. Sensory analysis revealed that cookies and crackers with 5% pomegranate peel powder incorporation were highly accepted compared to the control (wheat based) and other variations. The best accepted products showed higher content of calcium, iron, phenolic content and antioxidant activity. The study concluded that pomegranate peel powder incorporated cookies and crackers can be considered as a healthy alternative to conventional products available in the market. The supplementation of products with pomegranate peel powder offer a nutrient-rich and phytochemical-enriched option that can be enjoyed by individuals of all age groups. Hence, the study supports the potential use of pomegranate peel powder as functional ingredient in the food industry as an innovative and healthy option for the consumers seeking healthier food choices.


Understanding the Nexus of Equity Incentives and Job Satisfaction among SME Workers in Sichuan, China

Zhangbo , Mudiarasan Kuppusamy , Benjamin Chan Yin Fah & Azrul Fazwan Kharuddin


This study investigates the relationship between employee equity incentives and job satisfaction among small and medium-sized enterprise (SME) employees in Sichuan, China. The objective is to examine whether equity incentives positively influence job satisfaction in this context. The study adopts quantitative research methodology, utilizing survey questionnaires to collect data from 408 participants employed in various SMEs across Sichuan. Correlation analysis is employed to analyze the relationship between equity incentives and job satisfaction. The findings reveal a significant positive correlation between the two variables, indicating that equity incentives are associated with higher levels of job satisfaction among SME employees in Sichuan. The study concludes that equity incentives can serve as effective motivators for employees, leading to increased job satisfaction and organizational commitment. These findings have theoretical implications for incentive theory and organizational behavior, contributing to a better understanding of how incentive mechanisms operate in the SME context. From a practical perspective, the study suggests that SMEs in Sichuan and similar contexts can leverage equity incentives as strategic tools to attract and retain talent, ultimately enhancing organizational performance. However, it is important to acknowledge the limitations of the study, including its cross-sectional nature, focus on a specific geographical region, and reliance on self-reported data. Future research could employ longitudinal or experimental designs to establish causality and explore the relationship between equity incentives and job satisfaction in diverse contexts. Overall, this study provides valuable insights that can inform human resource management practices and organizational policies in the SME sector, contributing to the broader body of knowledge on employee incentives and satisfaction.


Experiential Learning: Its Effect on Achievement of Students with Visual Disabilities

Dr. Jashmer Singh, Dr. R K. Parua


The purpose of the present study was to find out the effect of experiential learning on academic achievement of students with visual impairment.  The study was conducted on 64 students those were studying in elementary school.  In the study, academic success of the students was measured with their last qualifying examination result. The major findings of the study revealed that there is a significant difference between the experimental group and control group students after intervention programme on science achievement.  Recommendations were suggested on the basis of obtained findings.


Effect of Lidocaine on Incidence of Sore Throat and Cough During Extubation After Elective Surgeries

Sushmitha S, Kiran N


Background: The incidence of postoperative sore throat is one of the most undesirable morbidities that occur in more than 50% of patients undergoing surgery under general anesthesia intubation. On one hand the occurrence of cough during extubation can lead to complications like bronchospasm, hemorrhage, open surgical wounds and increase in intrathoracic, intraabdominal, intracranial pressures. The occurrence of sore throat postoperatively is also troublesome. Various studies have shown the use of IV/Intratracheal lidocaine, IV opioids, dexmedetomidine can blunt the responses during extubation. The mechanism of lidocaine could be due to suppression of airway sensory C fibers, reduction of neural discharge of peripheral nerve fibers. Objective: Aimed to compare the effect of intratracheal lidocaine and saline on the incidence of sore throat and cough during extubation. Material & Method: This randomized single blinded clinical trial, conducted among the patients undergoing elective surgery under general anaesthesia at R. L. Jalappa Hospital and Research centre, Tamaka, Kolar during the period from August 1ST TO December 31st 2023. Patients aged 18-55yrs with ASA grade 1& 2 were included. Patients allergic to local anaesthesia, with acute of chronic respiratory disease, abnormalities of airway, smokers, Mallampati 3 and 4 grade, Cormack score of 3 or 4, surgery lasted more than 2hrs and not willing were excluded from the study. The participants included after obtaining the informed consent. The incidence of cough was noted as score 0-3, and presence of sore throat in the first and sixth hour after elective surgerywas assessed by Numerating rating scale with a scale of 0-10. Participants were divided into two groups of 16.  Group (A) 4 ml of 2% lidocaine intratracheally through glottis installation before extubation and group (B) 4ml of saline intratracheally just before extubation. Results: A total of 32 patients included in present study, with mean age of 19.2±3.66yrs among them 10 were female and 22 were male patients.


Influence of Dietary Supplements on Female Fertility

Ms. Challa Kusuma Chowdari, Dr. T.M. Vijaykumar (Ph.D)


Infertility is defined as the failure to generate a clinical pregnancy after 12 months of regular and unprotected sexual contact. It is believed that 8-12% of reproductive-aged couples globally are affected by it. Female fertility decline begins around 25-30, and the median age at last birth is 40-41 years in most studied populations with natural fertility. Over the last decade, the literature on the relationship between nutrition and human fertility has grown significantly, culminating in identifying a few distinct patterns. Supplemental folic acid consumption, particularly at higher levels than those recommended for the protection of neural tube abnormalities, has been linked to a reduced frequency of infertility, a decreased risk of pregnancy loss, and greater success in infertility therapy. Vitamin D, on the other hand, is well-known for its role in calcium and phosphorus homeostasis and bone mineralization. There is some evidence that, in addition to the conventional regulators of human reproduction, sex steroid hormones, vitamin D regulates reproductive processes in both men and women. Melatonin supplementation has lately been suggested as a therapeutic method in gynaecological practice. According to present research, women attempting to conceive are advised to increase their intake of whole grains, omega-3 fatty acids, fish, and soy while decreasing their intake of trans fats and red meat. A diet high in omega-3 polyunsaturated fatty acids (3-PUFA) improves fertility by improving oocyte quality, embryo implantation, and menstrual cycle function. This study focuses on the evidence from epidemiology literature supporting the relationships between essential dietary variables and female reproductive capacity.


Enhanced Modeling by Unveil the Feature for Learning Celebrity Cartoon Faces

Prajna S, D S Guru, Shivaprasad D L, and Vinay Kumar N


In this paper, we propose a new approach that aims to uncover features that can assist in learning celebrity cartoon faces. To recognize cartoon faces, we have tailored the FaceNet architecture. The extracted features are then learned using both a conventional learning model and a convolution model. Furthermore, the Chi-score method is employed to achieve feature reduction to have an efficient yet effective classification. To demonstrate the effectiveness of this approach, we conducted extensive experiments on the Cartoon Faces in the Wild (IIIT-CFW) celebrity cartoon face database, which contains 100 distinct celebrities. In comparison to the existing database, we created 50 different categories namely UOM-Dataset, and examined its performance. The results of the experimentations reveal that the proposed method outperforms several other existing methods, including the state-of-the-art method for celebrity cartoon face recognition.

Examining the Relationship between Parenting Dimensions, Religiosity, Peer influence, Self Esteem and Prosocial Behavior among Adolescents in High School of South West Shoa Zone

Debela Lemesa Fura(Assistant Professor) & Professor Habtamu Wondimu


Problem: Limited evidences are available in Ethiopian context concerning prosocial behavior and its contributing factors as compared to antisocial behavior among in school adolescents. Most studies have focused on antisocial behavior than prosocial behavior. Thus, the main purpose of this study was to examine the contributions of parenting dimensions, religiosity, peer influence and self-esteem to adolescents’ prosocial behavior. Approach: A cross sectional survey design was used. Self-report questionnaires were utilized to collect data from selected 225 students using simple random sampling. Findings: acceptance/involving of both father and mother parenting dimensions positive and significantly related to prosocial behavior (r = .17 & r=.19) respectively. Religiosity and self-esteem of the participants were also positively and significantly related to prosocial (r = .23 & r = .13) correspondingly. Multiple regression analysis results also showed despite the small effect sizes revealed, fathers’ acceptance dimension and religiosity, and mothers’ acceptance dimension and religiosity of the participants significantly predicted prosocial behavior among other variables and explained 10.4% and 8.6 % of the variance of participants’ prosocial behaviors respectively. A one-way ANOVA revealed no significant effect of the four parenting style of fathers and mothers on prosocial behavior, F (3,221) = 1.95; F (3,221) = 1.83 p > 0.05 respectively. In conclusion, the acceptance parenting dimension of both fathers and mothers and religiosity of the adolescents were the major contributors of prosocial behavior tendencies. The entire findings shown that despite positive contributions were observed, the effect sizes were small. This implies, much will be expected from parents, religious institutions and other concerned bodies topromote prosocial behaviors of the adolescents.


Customised Thermo Sectional Edentulous Impression Tray for Exaggerated Gag Reflex Patient A Dental Technique

Dr Shruti S Potdukhe


Prosthodontic rehabilitation of a completely edentulous maxillary arch is always challenging in exaggerated gag reflex patients. However, the exaggerated gag reflex imparts discomfort, less patient cooperation and significantly impairs the impression making procedure in the process of fabrication of complete dentures. Thermo stands for water and sectional stands for part. The thermo-sectional tray design includes three parts; Section 1 or the ridge section of the tray, Section 2 or the thermo-palatal section of the tray with water inlet, and the Handle. The aim of the thermo-sectional tray design is to minimise the gagging reflex in an exaggerated gag reflex patient while making the final impression of an edentulous maxillary arch and to overcome the limitations of bulk in conventional autopolymerising acrylic resin custom tray, more palatal coverage, and increase period of contact of the tray with the palate during border moulding and wash impression.


Assessing Soft Skills in ESL Engineering Environments: A Theoretical Approach

George Mathew Nalliveettil, Mahmoud Sobhi Mohamed Gadallah


This research explores the engineering stream within the context of globalization, emphasizing the pivotal role of soft skills, especially for ESL (English as a Second Language) engineers. As the engineering workforce becomes more diverse and geographically dispersed, effective cross-cultural communication and collaboration have become imperative. Language barriers in ESL engineering environments not only lead to communication breakdowns but also impact teamwork, leadership, and project success. To address these challenges, interventions such as language training programs, mentorship initiatives, and cultural competence workshops are essential for ESL engineers to develop and demonstrate soft skills. Drawing on language acquisition theories—Behaviourist, Cognitive, Innatist, Interactionist, and Input Hypothesis—this study proposes strategies for enhancing language proficiency among ESL engineers in engineering education and professional development. Moreover, the integration of engineering education principles, including Problem-Based Learning, Active Learning Strategies, Multimodal Learning, and Project-Based Learning, offers a comprehensive framework to align language learning with the technical demands of the engineering profession. Cultural sensitivity emerges as a foundational element for effective communication in ESL engineering teams, fostering an inclusive environment and reducing the likelihood of conflicts. The study concludes by suggesting the adaptation of existing soft skills assessment models to the linguistic and cultural context of ESL professionals, paving the way for targeted interventions and enhanced interpersonal skills in the globalized engineering field.


Design and Implementation of an AI Virtual Mouse Using Hand Gesture Recognition

Dr. M Sharada Varalakshmi, A. Virinchi Sai, Chintagari Archana, Aliya Fatima


There have been many developments in the way human beings interact with computers, known as the field of Human-Computer Interaction (HCI) the most crucial being the Computer Mouse, aka that little plastic oval-shaped device that fits so nearly in our hands. As of now, the mouse still relies on other devices, it uses a battery for powering itself and to connect to the pc it uses a dongle. LEDs, switches, Touch screens, LCSs, Computer Mouse, etc., are commonly employed Human Machine Interface devices. Another way to interact with the devices is via hand gestures and this paper aims to overcome the limitation of the mouse to produce a recognition-based cursor control system using hand gestures recognition. The hand gestures are captured via the built-in cameras of the laptop/desktop or a webcam. The system or interface allows the user to control the cursor and perform right-click,left-click, scrolling functions, and resizing windows without the usage of a physical mouse, that way computers can be controlled virtually and can add to the notion of not relying on numerous devices such as mice, keyboards, joysticks, and so on to control laptop’s functionalities.


Unraveling the Complex Interplay of Psychological Well Being among Employees in the Malaysian Manufacturing Industry: A Structural Equation Modeling Approach

Nishail Lilaram, Benjamin Chan Yin Fah, Farhana Tahmida Newaz, Azrul Fazwan Kharuddin


This study investigates the factors influencing the psychological well-being of employees in the Malaysian manufacturing industry, with a focus on stress, organizational culture, work-life balance, job burnout, and psychological well-being. Utilizing Structural Equation Modeling (SEM), data was collected from a sample of manufacturing employees to examine the relationships between these constructs. The results revealed significant negative associations between stress and psychological well-being, and significant positive associations between organizational culture, work-life balance, and psychological well-being. Additionally, job burnout was found to have a significant negative impact on psychological well-being. The findings underscore the importance of addressing stressors, cultivating a supportive organizational culture, promoting work-life balance, and mitigating job burnout to enhance employee well-being and organizational success in the manufacturing sector. These insights have implications for organizational leaders, policymakers, and human resource practitioners in fostering a conducive work environment that prioritizes employee mental health and well-being.


A Comprehensive Review on Triclustering Techniques in Three Dimensional Data Analysis: Unveiling Patterns Across Biomedical and Social Domains

Dr. Swathypriyadharsini P , Dr. K. Premalatha


Three-dimensional data are increasingly prevalent across biomedical and social domains. Notable examples are gene-sample-time, individual-feature-time, or node-node-time data, generally called observation attribute-context data. The unsupervised analysis of three-dimensional data can be pursued to discover putative biological modules, disease progression profiles, and communities of individuals with coherent behaviour, among other patterns of interest. It is thus key to enhancing the understanding of complex biological, individual, and societal systems. The clustering technique is one of the important unsupervised approaches for mining similar patterns either row-wise or column-wise. Biclustering performs simultaneous clustering of both rows and columns by identifying the similarities under a specific subset of conditions. On the other hand, the Triclustering algorithm extracts similar pattern subsets including row, column and also the third dimension mostly as time. This review paper focuses on the triclustering approach followed in many kinds of data such as binary data, big data and most importantly in gene expression data. This work also divulges the computational overhead in dealing the three-dimensional data. It also provides a detailed view of the approaches followed in different triclustering algorithms, measures used, dataset applied and also the validation framework followed. Finally, it highlights challenges and opportunities to advance the field of triclustering and its applicability to complex three-dimensional data analysis.


The Role of Perfusion Index to Determine Hypotension Induced by Spinal Anaesthesia for Caesarean Deliveries

S P Shruthi & Kiran N


Introduction: Hypotension following spinal anaesthesia results from the sympathetic blockade and decreased cardiac output. Non?invasive blood pressure (NIBP) measurement is the standard method of monitoring intraoperative hemodynamics. Perfusion index (PI) is a relative assessment of the pulse strength at the monitoring site. PI can be used to assess the perfusion dynamics due to changes in peripheral vascular tone which is a non-invasive method to detect hypotension following subarachnoid block .Objective: This study was aimed to investigate the correlation between baseline perfusion index and incidence of hypotension following spinal anaesthesia and also determine the diagnostic characteristics of PI. Material & Method: This prospective observational study was conducted among 56 parturients undergoing cesarean deliveries under subarachnoid block at R. L. Jalappa Hospital and Research Centre, Tamaka, Kolar during the period from 1st March 2023-31st July 2023. The parturients aged 20-35yrs and undergoing caesarean delivery under spinal anesthesia. Patients with placenta previa, preeclampsia, gestational diabetes, cardiovascular or cerebrovascular disease, with BMI > 40 kg/m2, Infection at local site, Lumbar spine deformity and patients refusal. Participants included in study after obtaining the informed consent and the hemodynamic parameters were measured which included mean arterial pressure, systolic blood pressure, diastolic blood pressure, saturation, heart rate and any adverse effects following spinal anaesthesia. Groups: two groups; group I with PI <3.5 and group II with PI >3.5. Results: The present study included tot al of 56 participants in present study with mean age of 24.6±3.54yrs. the cutoff suggested for PI was taken as 3.5. based on cutoff, group I included participants with <3.5PI and group II participants with >3.5PI.  There was significant higher incidence of number of hypotension episodes in group II patients compared to group I patients.(p<0.05)The area undercurve for PI was found to be 0.858, with p<0.05. the sensitivity and specificity of baseline PI with cutoff of 3.5 was found to be 69.82% and 90.22% respectively to detect hypotension. Conclusion: The Perfusion index can be used as a important tool for predicting the hypotension in apparently healthy parturient undergoing caesarean section. The parturients with PI of more than 3.5 are at a higher risk of developing the spinal anesthesia induced hypotension.


Anomalous Responses of Rice Yield and Quality in Extreme Climate to Predict and Escape Future Damages

Md. Abubakar Siddik, Jakaria Chowdhury Onik, Iftekhar Ahmed Fagun, Akm Maksudul Alam


Extreme climatic exposure due to global warming and climate change has direct or indirect consequences on rice yield and quality. The burgeoning population and socioeconomic progress are stimulating the growing demand for good-quality rice worldwide. Climate change research on rice always emphasizes yield, while more could be learned about quality. Thorough research about extreme high and low temperatures effects on rice at crucial growth stages remains mostly unknown and results in limited attempts to explicate the underlying concept. Climatic factors often pose a threat to the vegetative and reproductive development of rice and might play a vital role in grain quality change but a lack of thorough research has been done yet. Rice is one of the major agricultural commodities that provide more calorie and nutritional benefits compared to other cereals. Frequent climate change causes certain alterations in rice quality, while temperature and light intensity are the major challenges. Thus, it is important to quantify how rice grain quality will respond to climate change in the future. Rapid economic development coinciding with serious pollution results in severe solar dimming and discrete temperature increases in divergent rice-cultivating countries. Fluctuation in rice ecology – temperature, solar radiation, CO2 and O3 – has a domino effect to hamper grain quality traits. Responses of rice grain quality traits – appearance, cooking, flavor, and nutrition – to extreme climatic factors enable us to clarify the insights of changes. If we are to escape the destructive impacts of extreme temperatures, need to identify the most sensitive periods, patterns of yield losses and underlying mechanisms of mutable rice quality. We used books, previous field or phytotron research and review articles to create a comprehensive sole literature. We find that the extreme temperature influence on rice coinciding with impending global warming simulation is methodically understated. The demonstration of evidence allows case studies corresponding with typical spatiotemporal temperature in neoteric and intensive forms of analysis on rice yield and quality, combined with morpho-physiology and molecular research. This review will be associated with the enhancement of agricultural sustainability in future climate change.


Harnessing Pro-Positive Mass Behaviour Change Advertising (Nudges) for Sustainable Behavioural Practices Adoption within the Framework of Sustainable Development Goals 2030

Dolly Jamwal (Research Scholar) & (Prof.) Rupali Satsangi


It is said that external environmental change can directly impact internal behavioural changes. The ‘nudge’ theory, an element of Behavioural Economics, emerges as a powerful tool in assisting to adoption of sustainable behavioural practices. This research sparks an empirical exploration towards harnessing pro-positive mass behaviour change (through advertising/nudges) within the framework of sustainable development goals for 2030. To achieve the same following Hypothesis is tested: H0: Pro-positive mass behaviour change advertising (Nudges) has no significant effect on the adoption of sustainable behavioural practices within the context of polythene bag usage. H1: Pro-positive mass behaviour change advertising (Nudges) positively influences the adoption of sustainable behavioural practices within the context of polythene bag usage. The results show that Pro-positive mass behaviour change advertising (Nudges) positively influences the adoption of sustainable behavioural practices within the context of polythene bag usage. Hence, the null hypothesis (H0) is rejected. There are various other inferences drawn, like a significant increase in the intentional efforts to use sustainable bags after the nudges were installed; the poly bags usage issue, increased awareness about how to install additional sustainability measures and most importantly, there was a significant decrease in the usage of poly bags. Out of the twelve reasons that stop people from using sustainable bags, two are structural issues and can be resolved through policy making. Five are demand-supply issue and three are behavioural issues and can be solved through ‘nudging’ and pro-positive mass behaviour change advertising.


Bio Medical Application of Poly lactic Acid ( Biolastic) in Dentistry A Scoping Review

Nikita Parasrampuria , N. Gopi Chander , Jayanta Chattopadhyay


Background: Poly lactic acid (PLA) is environmentally friendly and biocompatible and thus it has great potential for use in dentistry. Its uses span from tissue engineering to orthodontics, covering both therapeutic requirements and environmental issues. Aim: This scoping review aims to comprehensively explore PLA's dental applications, examining its advantages, limitations, and prospects. Methodology: Using a systematic search across numerous databases, including PubMed, Google Scholar, and Web of Science, we were able to present a thorough review. The initial search from the electronic databases produced a total of about 30 articles. There were about 28 unique items left after duplicates were eliminated. Following a proper screening and thorough review, about 18 papers were determined to be admissible because they specifically addressed PLA's biological uses in dentistry. Results: PLA has a lot of potential for dentistry because it can be used as a scaffold material, facilitate directed tissue regeneration, and offer long-lasting orthodontic options. Controlled release is provided by PLA-based drug delivery devices for better periodontal disease treatment. But it is critical to handle production costs and mechanical constraints. Conclusion: PLA is proving to be a game-changing material for dentistry, supporting the global movement toward sustainable healthcare solutions. It is a noteworthy option because to its biodegradability, biocompatibility, and adaptability. To fully realize its potential and pave the path for sustainable dental healthcare, however, optimizing mechanical properties and production costs remain major obstacles.


A Critical Review of Seismic Microzonation Techniques and Applications

Aditya Kumar Anshu , Jumrik Taipodia


It is critical to understand and mitigate seismic risks in seismically active places through seismic microzonation at the global level. The purpose of this review paper is to provide a comprehensive analysis of seismic microzonation efforts around the world, with a particular focus on Indian practices. By incorporating this information into building codes and retrofitting strategies, the built environment can be made less vulnerable to earthquakes. The first section outlines seismic microzonation's work completed in assessing earthquake risks globally. Geophysical, geotechnical, and geological approaches are discussed in the study of seismic microzonation. In addition, tectonic settings, geological features, and ground motion characteristics are discussed in relation to seismic microzonation. In the second section of the paper, seismic microzonation in India is discussed. Because of its diverse geological and tectonic features, India poses a significant seismic hazard. Lastly, the last section discusses the policy implications and practical applications of seismic microzonation in urban planning and disaster management. The study highlights the importance of seismic microzonation and its benefits in improving seismic resilience of India. It also emphasizes the need for further research in this area to better understand the seismic risk in Indian cities.


Solution of Time Fractionalnewell Whitehead Segal Equation Using Modified Adomian Decomposition Method Elzaki Transformation Method

Parmeshwari Aland and Prince Singh


In this study, applied Modified Adomian Decomposition Elzaki Transformation method (MADETM) on time fractional nonlinear Newell–Whitehead–Segal (NWS) equation to obtain the series solution. Approximate solutions are quickly converging to exact solutions in numerical. The adopted technique is compared with other methods like NHPTM, FCT-HP, VIM respectively to validate the results. The graphical presentations shown with the compared methods. The error analysis &statistical analysis is performed on NWS equation by considering small sample t-test to identify the significance level. The results of hypothesis testing indicated that there is no statistically significant variation in the mean scores between the two solutions.  suggesting that there is a meaningful distinction in the outcomes associated with the two conditions.


The Usage of Coenzyme Q10 on Skin Aging: A Systematic Review on Animal and Clinical Study

Annisa Ayunita Ramadhani, Ismiralda Oke Putranti


Skin aging is a multifactorial problem which involves free radical, cell cycle, and glycation mechanism. Hence, antioxidants become a prominent solution to this problem. Supplementation of Coenzyme Q10 as a promising antioxidant for skin aging has not been widely discussed. Thus, a systematic review was conducted following the 2020 Preferred Reporting Itemsfor Systematic Reviews and Meta-analyses (PRISMA) guideline and critically appraised. Ten studies focusing on efficacy and dose of CoQ10 for skin aging through oral and topical route were included in this systematic review. Studies were categorised into 3 animal study, 3 clinical stand-alone CoQ10 study, and 4 clinical CoQ10 combination study. In this review, it was confirmed that CoQ10 benefits the skin through reduction of wrinkle and fine lines, overall signs of photoaging, and inflammatory cytokines’ activity. Further study needs to be conducted on ideal oral and topical dose along with safety and tolerability of topical CoQ10.


Foot Length and its Correlation with Different Anthropometric Variables in Neonates Born in Vinayaka Missions Medical College & Hospital, Karaikal: A Cross Sectional Study

Dr. Mohammed Abdul Raqib, Dr. Pagadpally Srinivas, Dr. Shashank Reddy Srinadham, Dr. Mythily Srinivas


Background: Gestational age (GA) is a valuable metric for estimating mortality and morbidity as well as evaluating the newborn's level of maturity. Therefore, knowledge of the gestational age (GA) at birth is crucial to guide the appropriate management of a newborn. The aim was to study correlation of foot length (FL) with gestational age at birth and other anthropometric measures among preterm, term and post-term neonates and to study  foot length is applicable as a proxy measurement to predict birth weight and gestational age in newborns. Material and methods: This is a hospital based cross sectional study of 150 newborn babies, done in the Department of Paediatrics, Vinayaka Mission’s Medical College, Karaikal. All live newborn infants were included in the study, while babies with Skeletal deformities were excluded from the study. FL at birth was measured from the centre of the back of the heel to the tip of the big toe. Gestational assessment was done using modified Ballard’s scoring on day one. Linear regression analysis was done to investigate the relation of FL to gestational age, birth weight (BW), head circumference (HC) and crown heel length (CHL).Result: There were 75 males and 75 females. Of the 150 newborns, preterm babies were 24 (16%), term babies were 126 (84%) and post-term babies were 0 (0%). The mean foot length was 7.68 cm with a range of 6-8.7 cm. Foot length correlated significantly (p<0.001) with gestational age in Preterm AGA, Term SGA and Term AGA groups. The correlation coefficient of foot length with gestational age was maximum in Term SGA (r=0.646) and followed by preterm AGA (r=0.48) and Term AGA (r=0.463).The correlation of foot length with birth weight was significant in Term SGA & Term AGA neonates. Foot length correlated significantly with head circumference and chest circumference as well in Term SGA & Term AGA neonates while significant correlation with crown heel length was observed only in Term AGA infants. Conclusion: Foot length correlated significantly with gestational age& other anthropometric variables in preterm & term infants.


Enhancing Faith Proclamation in African Indigenous Christian Missions through Michael Hetchs Communication Theory of Identity

Ezekiel Ajani, Benjamin Akano, Funke Oyekan, Larry Ayuba, Abimbola Ayegboyin, O. Bello, O. Lateju


Identity is a critical factor in the process of communication. The multicultural nature of many African societies such as Nigeria, makes faith proclamation in indigenous missions more challenging. Certain identity gaps exist that need to be addressed through effective communication. Kwame Bediako is right on point as he notes that every culture has a role to play in the formulation of Christian theology and identity for its context which, if discovered by the gospel preacher can lead to effective communication of the gospel message. To bridge the gap of identity in gospel communication, while employing a descriptive research design; we believe Michael Hecht’s theory is applicable and relevant. Michael Hecht’s communication theory of identity (MH-CTI) conceptualizes human beings as inherently social, and whose “lives revolve around communication, relationships, and communities and who operate from multiple and shifting identities”. The theory broadens the consideration of culture in communication from the perspective of nationality, race, and ethnicity, to that of identity with multiple intertwining frames. Thus, it asserts that the achievement of satisfying communication is not only a function of an individual’s identity as a single unified entity; it comprises of the performance of all identity layers. Therefore, to achieve satisfying intercultural communication outcomes, the theory proposes that the communicator must strive to overcome the challenges occasioned by distortions resulting from different kinds of identity gaps. Identifying and bridging these inevitable gaps is capable of promoting effective communication in gospel proclamation in indigenous Christian missions such as CAPRO missions with origin in Nigeria and mission presence in several other parts of Africa..


Investigating the Influence of Digital Leadership on Technology Integration and Work Performance in the Post Covid Workplace: A Focus on the IT Industry in Chennai

Dr.Darwin Joseph


In the repercussion of the Covid-19 pandemic, the global landscape, particularly in the Information Technology (IT) sector, has witnessed profound changes in work environments and digital leadership plays a crucial role in ensuring organizational resilience and adaptability, particularly in the IT sector. This investigation aims to understand the intricate relationship between digital leadership, technology integration, and overall work performance. This study employs an exploratory and descriptive research approach, incorporating both qualitative and quantitative methods to investigate the workforce of IT/ITES companies in the Chennai district, India. The population and sample consist of employees in the IT industry, selected through convenience sampling. Data is collected via a structured questionnaire administered to 150 employees. The researcher utilizes a combination of descriptive and inferential statistical techniques to analyse the gathered data. This study underscores the significance of “Digital Proficiency” as the most influential factor in determining technology integration among IT/ITES company employees, while “Digital Citizenship” has the least impact, and “Supportive Environment” shows minimal influence. The findings from this study hold significant practical implications for digital leaders, organizational decision-makers, and policymakers, serving as a foundation for cultivating resilient, innovative, and digitally proficient work environments within Chennai's IT industry. These insights have the potential to influence best practices not only in Chennai but also in similar contexts globally.


Exploring Diverse Avenues of English Language Learning: A Critical Examination of Traditional and Contemporary Resources

Boddu Chandrashekar & Mallesham Doode


This study presents an extensive investigation into the array of resources available for learning English, encompassing both traditional and contemporary methods within the dynamic realm of language education. In our increasingly globalized world, proficiency in English is becoming ever more essential for navigating the diverse linguistic and cultural landscapes we encounter. Through a critical examination of traditional sources like formal education and language institutes, alongside modern resources such as online platforms and authentic materials, the paper delves into the strengths and limitations of each. Drawing upon empirical research and theoretical frameworks, it addresses crucial issues like accessibility and cultural relevance. Emphasizing the multifaceted nature of English language acquisition, the study highlights the need for a nuanced understanding to optimize learning experiences. By illuminating various avenues for language learning, this study contributes to evidence-based practices and interventions aimed at enhancing language proficiency on a global scale, ultimately facilitating effective communication and interaction across diverse contexts and communities.


A Study on the Impact of Directors Age, Gender and Ethnicity on the Performance of Firms in Nigeria A Panel ARDL Approach

Graham Chimaobi Omenka & Emmanual Chuke Nwude


This study examines the effects of diversity of board members on financial performance of firms in the Nigeria. The quantitative and correlational research design was adopted. Using the purposive sampling method, 60 companies were selected from a population of 162 companies listed on boards of the Nigerian Exchange Limited and data were collected for periods from 2001 to 2020. The Panel Auto-Regressive Distributive Lag (ARDL) model was employed for the analysis. The findings report that board age portrayed positive relationship and was statistically significant across all financial performance indicators. Gender diversity exhibited positive relationships with net profit margin, return on assets and tobin q but portrayed negative relationship with market price. Ethnic diversity indicated positive relationships with net profit margin and market price, but negative relationships with return on assets and tobin q. The study concluded that board diversity has strong long run relationship with firms’ performance in Nigeria. More so, given existing financial performance measures, older directors tend to add greater value to firms than younger directors. Also, firms that have higher ratio of ethnic diversity in board of directors will usually outperform, financially, firms with lower ratio.


A Distinctive Assessment on Cloud Computing in Health Care System: The Present Era

Awatef Salem Balobaid, Fazeela Tunnisa, Shiraz Ahmed Maniyar, Mohammed Mukkaram Ali, Manal Alkhammash, Fahad Khan Azeez


Background: The most trending computer network system now-a-days is Cloud computing technology (CPT). Through large number of developments and possibilities information and communications technology is the frame work of components that has modernized healthcare sector. Cloud computing is a well-known example in the healthcare industry; it encourages hospitals and clinics to exchange and store electronic medical records. Applications: The majority of collaborators and stakeholders in the health care industry value the industry's methodology, which has the unique potential to deliver tremendous capacity and transformative power in the e-healthcare sector. Storage and exchange of medical records of patients fetches a favourable treatment for the patients in all aspects and also in emergencies, thus saving the life of a patient. By sharing the network resources in healthcare sector computer applications need to run on internet or cloud successfully. Depending on their needs, cloud computing can help business server infrastructures into vigorous domain through expansion. This review provides information of some cloud-based e-healthcare design edge technology benefits and adopting cloud computing in health care segments. It addresses the different methodologies, framework along with security and privacy issues that are crucial reasons of enhancing a cloud-based e-health care. Conclusion: When many healthcare companies adopt the cloud, a wide range of benefits are offered by cloud computing, and then a bright future takes over.


Beyond the Orthodox: Situating Manikpur's Eclectic Sufis and the Development of Chishti Sufism in a Small Town near Allahabad (14th-17th Centuries)

Mohd Arif PhD


This paper explores the emergence and development of Chishti Sufism in the town of Manikpur, located in the surrounding region of Allahabad, between the 14th and 17th centuries. It provides a linear, chronological overview of the key Chishti saints and Sufis connected to Manikpur during this period. The paper highlights how Shaikh Husamuddin Manikpuri (1341-1449) was a pioneering Sufi saint who promoted an inclusive approach towards Hindu traditions and practices. His master Shaikh Nurul Haqq used to hold sama in which devotional songs from Vaishnavite tradition (Vishnupads) were sung. His disciples Shaikh Raji Hamid Shah and Shaikh Kamaluddin (Shaikh Kalu) further spread Chishti teachings in the region. Another important Sufi was Shaikh Sayyidu Manikpuri (1432-1525) who was initially skeptical of Sufis but later became a disciple of Husamuddin after a miraculous incident. Several other influential Chishti Sufis of Manikpur covered in the paper include Shaikh Nizamuddin, Shaikh Qasim, Shaikh Abdullah, Shaikh Jalaluddin, Shaikh Abdul Karim, and others. The paper argues that Manikpur emerged as a significant center of Chishti Sufism in north India, known for syncretism and incorporation of Hindu cultural elements. Through a chronological exposition of the key Sufi figures in Manikpur, the paper traces the evolution and ascendancy of Chishti Sufism in the region during the 14th and 17th centuries, offering insights into its historical development and cultural significance.


SME Success Blueprint: Investigating the Influence of Competitive Advantage on Sustainability of Firm Performance

Mr. Abebe Techan Tolossa , Prof. Manjit Singh, Dr. Raj. k. Gautam


This research examined the critical interplay between competitive advantage and the sustainability of firm performance in Small and Medium Enterprises (SMEs) of Oromia Regional State, Ethiopia. The study adopted a mixed-methods approach, incorporating both primary and secondary data sources, and employed a descriptive and explanatory research design. A self-administered Likert-scale questionnaire was employed to collect data from the targeted respondents. Stratified and simple random sampling techniques, coupled with Daniel Soper's sample size calculation formula, were utilized to gather data from 387 employees of SMEs, setting the foundation for a robust analysis. The core objective of this research was to investigate the relationship between competitive advantage and the sustainability of firm performance within the SME sector. The findings, derived through structural equation modeling, indicated a positive correlation between competitive advantage and the sustainability of firm performance. In light of the dynamic business environment, the results underscored the pivotal role of cultivating and enhancing competitive advantage for SMEs striving to achieve sustainability. As the global business landscape continues to evolve, SMEs in Oromia Regional State are expected to be encouraged to focus on strategically developing and leveraging competitive advantages. This research contributes valuable insights that could guide SME leaders or owners, policymakers, and stakeholders in making informed decisions to foster sustainability and resilience in dynamic market conditions. Ultimately, the study advocated for a proactive approach to cultivating competitive advantage as a cornerstone for the enduring success of SMEs in Oromia and beyond.