E-electronic commerce is playing very significant role in the growth of small and medium size organisation (SMEs). SMEs can compete in domestic and worldwide market with the help of e-commerce. This conceptual model is based on that factor which affects the Business to Consumer (B2C) success. This conceptual study is based on 25 year research done on this area of e-commerce. This model is helpful for those organisations doing business using e-commerce. This conceptual modal is made seven important factors that are affecting internal and external efficiency of business. Each factor related to this modal is explaining or examine in detail, also check or examine it that how any company will integrate with there e-commerce.