Purpose: Globalization, Industry 4.0 and COVID 19 pandemic has led to a change in the business environment thereby inculcating a shift towards smart or remote mode of working. The application of technology has led to the concept of E-leadership. The purpose of this paper is to study the factors influencing the role of E-leaders and their impact on organization performance. The findings provide organizations to be future ready with technological advancement and help gain competitive market advantage.Design/methodology/approach: Quantitative approach was used in this study. Data was gathered by a survey instrument and Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique was used to investigate the model which was applied to 482 responses. The model explained 41.4 percent variation of major constructs in relation to organization performance with the implementation of E-leadership.  Findings: Organization culture is the most influential factor followed by Collaboration and Digitalization towards the role of E-leaders. Mutual respect received the highest loadings among organization culture, common goals align with employee expectations among collaboration, facilitate processes that encourage employees to transition to technology roles among digitalization and develop a clear action plan for change initiatives among the E-leadership construct. The results reflect the role of E-leadership on organization performance. Research limitations/ implications: The model proposed in this study is not confined geographically and thus could be explored in different demographic settings. Practical implications: The study will guide organizations to identify the factors that strongly influence the role of E-leaders and as a consequence provide deep insights while formulating their strategy pertaining to the implementation of E-leadership.