Published Paper


Enhancing Faith Proclamation in African Indigenous Christian Missions through Michael Hetchs Communication Theory of Identity

Ezekiel Ajani, Benjamin Akano, Funke Oyekan, Larry Ayuba, Abimbola Ayegboyin, O. Bello, O. Lateju
Nigeria
Page: 439-449
Published on: 2024 March

Abstract

Identity is a critical factor in the process of communication. The multicultural nature of many African societies such as Nigeria, makes faith proclamation in indigenous missions more challenging. Certain identity gaps exist that need to be addressed through effective communication. Kwame Bediako is right on point as he notes that every culture has a role to play in the formulation of Christian theology and identity for its context which, if discovered by the gospel preacher can lead to effective communication of the gospel message. To bridge the gap of identity in gospel communication, while employing a descriptive research design; we believe Michael Hecht’s theory is applicable and relevant. Michael Hecht’s communication theory of identity (MH-CTI) conceptualizes human beings as inherently social, and whose “lives revolve around communication, relationships, and communities and who operate from multiple and shifting identities”. The theory broadens the consideration of culture in communication from the perspective of nationality, race, and ethnicity, to that of identity with multiple intertwining frames. Thus, it asserts that the achievement of satisfying communication is not only a function of an individual’s identity as a single unified entity; it comprises of the performance of all identity layers. Therefore, to achieve satisfying intercultural communication outcomes, the theory proposes that the communicator must strive to overcome the challenges occasioned by distortions resulting from different kinds of identity gaps. Identifying and bridging these inevitable gaps is capable of promoting effective communication in gospel proclamation in indigenous Christian missions such as CAPRO missions with origin in Nigeria and mission presence in several other parts of Africa..

 

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