This study delves into the interplay between gender dynamics and language by examining product advertisements showcasing Chatha Puja and associated cultural narratives. By scrutinising linguistic nuances, gender portrayals, and narrative structures within these advertisements, the research aims to decipher societal constructs and representations of gender roles embedded in the cultural celebration of Chatha Puja. The integrated approach of Discourse and Thematic analysis explores how language perpetuates or challenges traditional gender norms, offering insights into the broader socio-cultural context. The portrayal of the nurturing traditions of women and the transformation in male roles depicted in these advertisements signifies a departure from conventional gender norms within the context of the cultural celebration. Empowered women, portrayed as cultural stewards, occupy central roles in these advertisements, symbolising a harmonious fusion of tradition and modernity. The emotional connection between place and identity through language emerges as a poignant thematic thread, underscoring the impact of linguistic choices on shaping perceptions of identity and fostering a deep-seated emotional bond with the cultural celebration. Also, the portrayal of urban-rural dynamics in these advertisements celebrates the diversity within the celebration, acknowledging and appreciating differences and similarities across various societal contexts. This work could be further extended to explore the interplay between similar cultural celebrations or festivals, advertising strategies, and the ever-evolving dynamics of gender.