Over the years, social media advertising have dominated the advertising landscape. Social media have become a pathway where retailers can extend their marketing campaigns to a broader range of consumers. Social networking site provides the ideal platform for direct communication between marketer and customers. Self Help Group is a group of micro entrepreneurs having homogenous social and economic back ground. The marketing activities of self-help groups are much less than the new codes defined by globalization. They only engage in direct and local marketing. Social media helps SHG women entrepreneurs in gaining empowerment through global social media networking in the process of marketing their products. SHG women are producing variety of products and using global social media networking like, face book, WhatsApp, while marketing their products which is a good sign for their empowerment as it opens the channels for wider marketing. The purpose of this study is to analyze how Self Help Groups in coimbatore district use social media as an advertisement tool to promote their products. This is a qualitative research study.  And focus group method is followed in this study where 6-10 people provide feedback regarding their products and services.  The expected result in the usage of social media as advertising tool by Self Help Groups in Coimbatore district is limited and they need awareness and more training on that.