The study is aiming to scrutinize the factors that lead customers to use and adopt OTT platforms in India using the UTAUT2 model. The study also intended to check the moderation effects of gender, education, and experience, and data was collected through primary as well as secondary data. In this study, education level was introduced as an additional moderate into the UTAUT2 model to understand the adoption forecasters suggested by Venkatesh et al., 2012. The primary data was collected by the structured questionnaire through google form, and the sample size was 135 OTT platform users and analyzed by SmartPLS 4 software. To test the model, the structural equation model was used. The study found that Effort expectancy, Hedonic motivation, and Habit are the main key drivers that affect the customer adopting and using the OTT platform in India.