The applications of sensory branding to result brand performance and customer engagements could be noted as a tremendous trend in many industries, yet researchers argue on its effectiveness across the markets and product scopes. Accordingly, this study attempted analyze the impact of sensory brand experience on customer brand engagement based on the theory of embodied cognition and the triangular theory of brand love. The concept of brand love has been identified as the mediating effect on the relationship between sensory brand experience and customer brand engagement and, four hypotheses were developed based on the relationships with the purpose of finding answers for the four research questions. Survey strategy was used to collect data through a self-administered questionnaire which the reliability was assured with the pilot test conducted prior to collect data for the master study. 420 complete responses from the consumers in the Western province who had a recent experience with the franchised fast-food outlet were received for the study based on the quota sampling technique. SEM technique was used to test the hypotheses and all the hypotheses were supported. The results of the data analysis revealed a positive and significant impact made from the sensory brand experience on customer brand engagement, sensory brand experience of brand love and brand love on customer brand engagement. Further, it was reported a partial mediated effect of the brand love on the relationship between sensory brand experience and customer brand engagement.