Innovation and firms sustainable advantage: a study of the telecommunication industry in Nigeria
Solomon Adejare BabarindeThe relationship between innovation and firm’s sustainable advantage in Nigerian Telecommunications Sector is investigated in this study. The study’s aim was to assess the contribution of specific service offerings on firm’s sustainable advantage in the Nigerian Telecommunication Industry. The system of descriptive survey was used. The primary data source was self-administered from 286 respondents who were staff of four randomly selected GSM firms in Lagos State, Nigeria. At a significant level of 0.05, the hypothesis was tested using linear regression. The results of the analyzed data indicate that telecommunication firms’ specific service-offer led to the telecommunication industry’s sustained growth in Nigeria. By this finding, the study concludes that there is a substantial relationship between innovation and firm’s sustainable advantage in the Nigeria’s telecommunication sector. To enjoy increasing market share, it is important that telecom firms build new product-designs. It was further recommended that Nigerian telecom firms should dissociate themselves from product counterfeit and should steer towards developing product offers that are highly innovative in the industry.