Exploring Employee Motivation in Consulting Firms - An Empirical Analysis
1 Nancy Rao; 2 Urvashi Sharma; 1 Vaishali NaroliaDue to expanding global markets, employees have the greater choices and autonomy to switch their jobs quickly as compared to earlier generations. Hence managers are left with no alternative but to develop right strategies to foster employee commitment and motivation (Pauliene et al., 2025). Individuals are different not only in their work values and wants but also in their demographic attributes of sex, qualifications, age group, income etc. which resulted in variation in the work ethics and desires of the employees (kurose, 2015). Though there has been enough evidence to support the significance of motivation still the studies focusing on motivation of employees in consulting sector remains limited. This study will explore the motivation of employees in consulting firms in India with respect to extrinsic and intrinsic motivational factors and also the influence of demographic characteristics on motivation of employees. The data was collected from 257 employees working in top 5 consulting firms in India, using well structured questionnaire and simple random sampling. According to results of the study, all 15 factors motivate the employees to some extent, with salary the top most motivating factor for the employees amongst all other factors of motivation. The findings also revealed that work motivation is affected by the gender, qualification, marital position, age, designation and income. This study presents a comprehensible framework for researchers’, managers, experts and policymakers to understand the factors motivating the employees and adopt the right strategies for motivating each employee (Al Araimi, 2002; Engidaw, 2021).