Religious Themes in Bollywood Movies: Impact on Religious Tourism
Dr. Shuchi SrivastavaThe cinema plays a significant role in shaping the lives of people and driving societal development. Bollywood, the Hindi cinema industry, is the world’s largest film industry based in Mumbai, India. The present study explores the impact of religious depiction in Bollywood movies on religious tourism in India which is a significant aspect of the country’s tourism industry, attracting millions of domestic and international visitors each year. Visual data for the present study was Bollywood hindi movies with religious refences. These movies functionally analysed with religious context to know about their Impact on religious tourism in India. It is found that the portrayal of religion in Bollywood movies has undergone significant transformation, from mythological and devotional narratives aimed at reinforcing traditional values, to complex and critical examinations of religious practices and their societal impact. The depiction of religion in Bollywood movies has a multifaceted impact on religious tourism in India. By highlighting religious sites, practices, and festivals, Bollywood not only promotes these destinations but also enriches the cultural and spiritual experiences of tourists. The study is not only beneficial for students of Tourism Studies, Tourism Anthropology and Visual Anthropology and other interested readers, while for those policy makers also who are involved in tourism promotion in the country.