The Role of Theory of Planned Behavior in Explaining Social Entrepreneurship Intention
RekhaBusinesses play a crucial role in job creation and act as key drivers of economic growth. Entrepreneurs, who establish and manage businesses, thrive in dynamic and complex environments, particularly when they possess creativity and innovation. Successfully running a business requires both skills and knowledge, which universities help students develop, equipping them for entrepreneurial success. This study aimed to analyze how attitude (ATT), subjective norms (SN), and perceived behavioral control (PBC) influence the entrepreneurial intention (IE) of students from various academic backgrounds during the 2019–2020period. A quantitative, cross-sectional, and causal research design was used, with data collected from 642 students. The study applied the Theory of Planned Behavior (TPB) to explain entrepreneurial intention and used Confirmatory Factor Analysis (CFA) for data interpretation. The results indicate that subjective norms and perceived behavioral control positively influence students' entrepreneurial intention. Based on these findings, it is recommended that academic programs be enhanced to strengthen students' competencies and skills, ultimately preparing them to become future business leaders and job creators.