Purpose –This Research sought to discover how gamification in financial literacy facilitates investment behavior and which faspects are more significant while making cryptocurrency investments. Methodology– The research employed SmartPLS 4 software and Partial Least Squares Structural Equation Modeling (PLS-SEM) to validate the model, which integrates aspects like gamification, financial literacy, and investment. To gain a better knowledge of the problem, the study conducted a systematic literature review using the ADO (Antecedents, Decision, Outcome) paradigm. To evaluate suggested solutions, data were collected from 557 financial application users. Findings The study revealed that both objective and subjective knowledge of finance were positively linked to cryptocurrency investment. Nonetheless, subjective financial knowledge(SFK) had a stronger positive connection with cryptocurrency investment, especially when gamification was a factor. While objective financial knowledge(OFK) significantly affected the decision to hold cryptocurrencies, the role of gamification in this relationship was less impactful. In conclusion, SFK emerged as a more crucial predictor of cryptocurrency investment decisions than OFK. Practical implications – The study's findings provide academics with new information by deepening their understanding of The aspects that affect cryptocurrency  investment in India. This research also offers specific implications for financial institutions, financial experts, and politicians in order to advise sensible digital currency investing behaviour. Originality/value – The current research is one of the first that assesses the influence of gamification on investor behaviour in cryptocurrency investment, which has gotten low consideration in the existing literature.