Consumption of locally brewed alcoholic beverages is considered a customary practice by the indigenous communities in India. However, unrestrained alcohol use by members of the tribal communities in India has been widely reported. While most studies focus on the cultural and economic significance of ethnic beverages, lesser number of studies focuses on the impact of alcohol consumption on these populations. There is a further dearth of systematic study on the adverse social impact of alcohol consumption on the tribal communities. The present study attempts to determine the prevalence of alcohol consumption and its social impact from some identified Lodha tribal villages of Paschim Medinipur district of West Bengal. Data for the study was collected through in-depth interviews and focus group discussion. The theoretical framework of thematic analysis has been used for data analysis. With the application of the framework three adverse social impact of inordinate alcohol consumption were identified namely domestic abuse, child care negligence and impaired work productivity.