Phallocentrism, characterized by a male-centred perspectives that prioritizes male experiences and viewpoints, significantly influences the organization and production of mass media, particularly, within the Nigerian context, this paper therefore, investigates the pervasive nature of phallocentrism in Nigerian media organizations and its detrimental impact on gender representation and equity. By employing a theoretical underpinning that integrates feminist media theory, the study explores the structural, cultural, and representational dimensions of this issue on discourse. Conceptual analyzes method was considered suitable for the study which enabled the researchers to review and analyze extant literatures in the area in focus. The analyzes reveal how male dominance in leadership positions within media organizations perpetuates biased contents that marginalizes women’s voices and reinforces stereotypical gender roles. To address these challenges, the paper advocates comprehensive gender-balancing strategies, including policy reforms, gender sensitivity training, content monitoring, and the establishment of support networks for female media professionals in the industry. By promoting gender parity, the Nigerian media can achieve a more robust inclusive and diverse representation, fostering a media landscape that better reflects and serves the complexities of its society. This study underscores the critical need for systemic change in the Nigerian media sector to advance gender equality and enhance the richness of media narratives in Nigeria.