The main objective of this paper is to examine the Pre-purchase behavior of television buyers for buying reputed brands of new televisions in Srikakulam, Vizianagaram and Vishakhapatnam districts of North coastal districts in Andhrapradesh along with suitable suggestions for improvement of sound sales of the particular brands. The primary data collected from the respondents of above three districts. The study found  that Out of 675 respondents, 285(10.56) respondents are given 1^strank for price means they give most important to price, 140(5.19) respondents are given to picture clarity, 95, 68, 60 and 27 respondents are given most important to brand image, new features, sound clarity and appearance respectively consider while buying a new television. The percentages, growth rates, ranking system and graphs used as a technique of this study.