Published Paper


Hit FM Radio Jingles on Corona-Virus and its Edutainment Values to Listeners in Calabar Municipality

1Dr. Anthony Nku Obi; 2Dr. Ekwok, Lawrence Nkpang; 3Dr. Nwanchor, Uchenna Alefia; 4Dr. Preslyobukoadata; 5Dr. Jude, Omaka Okoro; 6Dr. Joseph Ikangkang
Department of Mass Communication University of Calabar
Page: 379-397
Published on: 2024 December

Abstract

The research examined the educational and entertainment values   of HitFm's radio jingles on Corona virus to listeners in Calabar Municipality. The result revealed that there is a significant influence of Hit Fm's radio jingles on Corona virus as edutainment to listeners in Calabar municipality. The findings of the study also revealed that jingles help in promoting people’s knowledge towards Corona virus in Calabar municipality. The findings equally revealed that there is a significant relationship between Hit Fm's radio jingles and Corona virus as edutainment to listeners in Calabar municipality. Under the theoretical framework, Cultivational Theory was adopted and was suitable for the study. The method used was the survey method and the instrument used was questionnaires. The study also proved that radio jingles help people to have a positive attitude towards Corona virus in Calabar municipality. It was therefore concluded that Hit Fm's radio jingles significantly have effect on Corona virus as edutainment to listeners in Calabar municipality of Cross River State. It was recommended that those responsible for handling health issues in other states of the federation should adequately embrace radio jingles to disseminate messages in view of its advantages over other media of communication.

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