Published Paper


Youths in Modern Music Industry and the Disruptive Impact on Yoruba Cultural Sustainability

1Olatomide Emmanuel Babalola; 2Olubunmi Christianah Ajayi
Bamidele Olumilua University of Education, Science and Technology, Ikere-Ekiti, Ekiti State, Nigeria
Page: 41-50
Published on: 2026 June

Abstract

Yoruba people of southwest Nigeria have a rich culture that served as a means of identifying themselves amidst the comity of ethnic groups in Nigeria. From the time immemorial, this cultural value had been preserved and sustained from generation to generation despite the infiltration of the European imperialists who came to introduced new ways of life into Yoruba communities. One of the viable and veritable tools that Yoruba people employed for transmission of this rich cultural heritage is music. But today, with the in-coming of the Youths into music industry, the traditional music has been termed “old school” and obsolete, hence music has sadly enough, played disruptive role rather than constructive role in sustaining the Yoruba cultural values. It is against this background that this paper examines the traditional music vis-à-vis the modern trend of music among the Yoruba youths and its consequences on the Yoruba cultural values. The paper concludes that the in-coming of the youths in music industry should be exploited to detach Yoruba culture from the apron of the former colonial overlord. This could be achieved by appreciating our own cultural values, rather than injecting and transmitting immoralities and other vices which negate our cultural values through the so called modern music.

 

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