The empirical research aims to investigate the impact of branding and promotional strategies on the Nalanda University Ruins, a UNESCO World Heritage site associated with historical tourism. It aims to understand how these methods affect perceptions and experiences of tourism, hence assessing its appeal as a destination. A combination of methodologies is utilised: qualitative primary data are obtained via a questionnaire, and quantitative secondary data are gathered from the Ministry of Tourism, Bihar records. The study aims to identify the key factors that significantly influence tourists' opinions of Nalanda as a heritage site, including historical relevance, cultural authenticity, and the quality of visitor services. The study also evaluates the effectiveness of advertising methods employed by local government and tourism boards in shaping tourist expectations and awareness. The research findings will impact sustainable heritage tourism, providing insights into the effective marketing and promotion of cultural places, such as Nalanda, to ensure their preservation and continued popularity.