Published Paper


"Leveraging Creativity and Productivity: A Leadership Approach to Strategic Decision-Making"

1Mr. Krishnakumar Surpur, 2Mr. Mrityunjay Hiremath, 3Dr. R Shashidhar
Institute of Management Studies, Davangere University
Page: 1784-1795
Published on: 2024 December

Abstract

This study examines the crucial role of leadership in leveraging creativity and productivity to enhance strategic decision-making, highlighting how innovative thinking and operational efficiency interact to drive better organizational outcomes. Using a mixed-methods approach that includes case studies, surveys, and secondary data analysis, the research finds that transformational and participative leadership styles play a significant role in fostering creativity while aligning it with productivity goals. Leaders who promote collaborative innovation and provide strategic direction tend to make more effective and adaptive decisions in dynamic business environments. The study emphasizes the need for leadership development programs focused on creativity and productivity to help organizations integrate these elements into their strategic frameworks, ensuring sustained competitive advantage and long-term growth.

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