The Integration of Technology Acceptance Model and Theory of Planned Behaviour to Determine Consumers' Intention to Use Mobile Commerce in Malaysia
Moussa BarryMobile commerce has rapidly developed in the last few years. However, consumers' widespread acceptance of its transactions in Malaysia poses a significant obstacle for m-commerce suppliers. This paper proposes to examine the factors impacting mobile commerce use in Malaysia. Convenience sampling was employed to integrate TAM and TPB, and 350 surveys were collected online from customers residing in Selangor, Malaysia. The current study employed a two-stage structural equation modelling approach to investigate the research model and evaluate the hypotheses. The results show that perceived usefulness, subjective norms, and ease of use significantly impact consumers' intention to adopt m-commerce in Malaysia. In contrast, attitude and perceived behavioural control do not significantly impact the intention to use m-commerce. Hence, the findings of this paper offer significant advantages for m-commerce providers in Malaysia, particularly for firms that are working towards effectively adopting mobile commerce and enhancing consumers' willingness to utilise mobile commerce in Malaysia. The findings of this paper are advantageous for academics, marketers, policymakers, and practitioners.