This study aims to investigate the challenges and opportunities in Pakistan's international trade, focusing on the impact of Free Trade Agreements (FTAs) on trade volumes with key partners. Employing a gravity model, the research assesses the effects of FTAs on trade volumes between Pakistan and its principal trading partners, including the U.S., EU, and China. Additionally, a TOWS analysis is conducted to develop strategies for maximizing export potential and reducing import reliance. The findings reveal that Pakistan has not fully leveraged FTAs to enhance trade volumes, despite substantial trade potential. The analysis highlights the need for improved infrastructure and strategic FTA implementation to boost exports. Diversifying trade partnerships and entering new markets are identified as crucial for achieving sustainable economic growth .This study provides a comprehensive analysis of Pakistan's trade dynamics through the lens of FTAs and offers practical recommendations for policymakers. The insights can guide strategies to strengthen Pakistan's trade performance and economic stability.