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Papers are invite for publication in Volume 14 Number 02 (June 2024)

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Pre-Purchase Behaviour of Television Buyers: A Study With Reference To North Coastal Districts of Andhra Pradesh

Dr. Palisetti Giribabu


The main objective of this paper is to examine the Pre-purchase behavior of television buyers for buying reputed brands of new televisions in Srikakulam, Vizianagaram and Vishakhapatnam districts of North coastal districts in Andhrapradesh along with suitable suggestions for improvement of sound sales of the particular brands. The primary data collected from the respondents of above three districts. The study found  that Out of 675 respondents, 285(10.56) respondents are given 1strank for price means they give most important to price, 140(5.19) respondents are given to picture clarity, 95, 68, 60 and 27 respondents are given most important to brand image, new features, sound clarity and appearance respectively consider while buying a new television. The percentages, growth rates, ranking system and graphs used as a technique of this study.


Impact of socio-economic status on female education in Varanasi city (a case study)

Uzma Ashraf


Female education is essential to change the status of women in the society and also to empower them intellectually. Femaleeducation in India has been among the most significant concerns of both administrative and civil society as educatedxwomen can play a vital role in thesocioeconomic development of the community. This study aims to analyze the socioeconomic conditions of females and its impacts on their education in Varanasi City. The studyis based on primary survey. Data of PandareebaWardwas collected through a questionnaire by using random sample survey. Participation of women of different ages was considered in thesurvey. An analysis was made to find out the causes of low participation of females in education and access present educational condition of the females. The study concluded that females with educated parents, get higher education and suffer less from gender discrimination. A small percentage of females are affected by economic problems. More than half of the females are interested in higher education and support education.Themain barriers to female education are low income and unemployment. Also they are often subjected to violence leading to low attendance and high dropout rates.


Identification of Geological and Geomorphological Landforms in Rampur Baghelan Block Using Remote Sensing and GIS

Shweta Rai


In this Paper Abstract has been researched to study of Identification of Geological & Geomorphological landforms in Rampur Baghelan Block using Remote Sensing & GIS Techniques. Study area of Rampur Baghelan Block is about 874 study is carried out by using LISS III Satellite image and Toposheet 1:50000 Scale. From this, the thematic maps (Geomorphology, Geology, and Drainage) are created. The Geomorphological features like Gullied, Hill, Mesa, Pediment,   Pediplain,   Plateau Remnant, Quarry, Residual Capping. Similarly  the Geological features like Laterite, Limestone,Sandstone,Shale were analysied In the same way, the drainage pattern of Rampur Baghelan Block is create and  pattern was runoff of the entire block flows in northeast direction.


Social Stratification & Kashmiri Society

Irshad Ahmad Wani


This study is an attempt to study the broad patterns of social stratification prevailing in district Pulwama. As a complex social phenomenon, social stratification which refers to the division of the society into various hierarchical strata is as old as human civilization, while many have talked about a „classless? societies of either the past or the future, but these ideas found very little support in historical experience. Though the phenomenon is common to all societies but its nature and forms vary from society to society, and from culture to culture.



Working Women: Problems and Prospects-A Sociological Study on the Status of Women

Ms. Sugandha Kohli


It has been seen that the status of women has been changing and women have attained remarkable success in what was once considered the “male domain” working world. Worldwide the number of women in the workforce has increased over the years with a corresponding increase in the number of highly educated women equipped with technical know-how. However, discrimination against women in the workplace is explicitly seen as few women are able to reach on the top in private sector. In the present paper an attempt has been made to study the various issues related to the women worker at workplace in private sector organisation.


Floods in Jammu & Kashmir with special reference to 2014

Ummar Ahad


On September, 7, 2014, the river Jhelum, Jammu and Kashmir, was inundated by flood water everywhere smashing everything in its way. The flood waters, triggered by seven days of unusual heavy rains, caused havoc in the region. They washed away crops, orchards and devastated housing and business infrastructure. The main brunt of the ferocious floods, described as the “extreme of the extreme”, was borne by Srinagar city - the city known as the summer capital of Kashmir - home to around two million people. Many remained trapped on roof tops, evading flood waters, for weeks. All major hospitals, shops and pharmacies were inundated and roads were washed away, plunging the Kashmir valley into chaos and causing unimaginable suffering. More than half a million people, most of them in Srinagar city, got trapped in their houses as the city was submerged under 18 feet water for more than three weeks. It was a nightmarish experience within few hours the whole localities got submerged and no way to flee.